What do Buyers want during COVID?

Andi • July 31, 2020

As remote working becomes the new normal, some real estate brokers are highlighting ‘Zoom rooms,’ which are spaces with perfect backgrounds for virtual meetings.

Before the pandemic, a dazzling kitchen, a spacious entertainment area, and a large master ensuite may have been enough to seal the deal. However, as the pandemic continues and employers realized remote working is “working” buyers are looking for something else: Zoom rooms.

An increasing number of listings on Zillow are boasting ‘Zoom rooms,’ which are high-aesthetic rooms perfect for virtual meetings.

A search on Zillow revealed ‘Zoom room’ hasn’t become a widely-used phrase, as only 13 listings in Los Angeles and San Francisco include the keyword ‘zoom.’ In New York City, 104 listings include the keyword ‘zoom,’ but a large percentage of that refers to using the Zoom platform for virtual tours.

It used to be “location, location, location” but Buyers are now wanting outside space and live-work-play space over location.

Buyers are realizing how important it is to have a space for kids right in your own yard where they’re safe and secure while you’re working inside, where as they used to go to playgrounds and extracurricular sports with their schoolmates.

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