By Brad Andersohn
November 16, 2013
Did you know that more than 43,000,000 homeowners have claimed their homes on Zillow?
That’s right — 43 million.
As a real estate professional, this is important information for you to know because it can be of great value when working with local and out-of-area prospects and clients on Zillow.
It’s really simple. Here’s how to claim your home:
Step 1: Go to Zillow and log in to your account
Step 2: Type in your address, city, and state to find the home
Step 3: Select “More” and choose the “Claim This Home” link
Step 4: Answer and complete the owner verification process
Step 5: Begin using the special features and tools available
You are now free to customize your home’s property details page to your liking.
Homeowners are bringing their properties to life by adding a description and some photos. They like to contribute neighborhood information and what they love best about their home or the community. Some will share and discuss home features while others will share location benefits and local demographics.
Now that you’ve claimed your home, here’s what you can do:
Edit Home Facts
Since Zillow gets lots of data from public records, some home facts may occasionally be outdated or incorrect. Set the record straight by editing the home facts. This is a powerful feature that many owners have discovered, but many agents don’t know about.
We start owners off with our Zestimate™ home valuation, but you can show them how to fine-tune it by creating their own estimate and by adding information such as updated interior/exterior or a remodel. You can even provide them with a CMA or show them where to add an appraisal.
As a real estate professional, having this information and knowledge is powerful. It shows consumers that YOU are the expert on Zillow and that you know your stuff. Best of all, having and sharing this knowledge just might be why they will choose to work with you and to represent them.
Have you claimed your home on Zillow? Type your address, and claim it today, then you can show others when the time is right, or the opportunity arises.
This content is not the product of the National Association of REALTORS®, and may not reflect NAR’s viewpoint or position on these topics and NAR does not verify the accuracy of the content.